Luigi: The Making and the Meaning by John H Richardson – Sympathy for a Devil?

On December 5, 2024, a major newspaper ran the headline “Insurance CEO Shot Dead In Manhattan”. The report then noted that Brian Thompson was “fatally wounded from behind in Midtown Manhattan by a assailant who then walked coolly away”. The daytime killing was indeed both chilling and disturbing. But numerous US citizens had a different response: for those who had been denied health insurance or faced exorbitant healthcare costs, the news felt like a release. Social media blew up. One comment stated: “All jokes aside … no one here is the judge of who deserves to live or die. That’s the job of the AI algorithm the insurance company designed to maximize profits on your health.”

Less than a week after, Luigi Mangione, a handsome, 26-year-old University of Pennsylvania alumnus with a master’s in computer science, was apprehended at a fast-food restaurant in Altoona, Pennsylvania. He faces court proceedings on criminal counts of murder, with prosecutors seeking the death penalty. So who is Mangione? And what drove the alleged crime? These are the questions John H Richardson attempts to answer in an inquiry that explores broader themes, too.

The Making of a Subject

A journalist for Esquire magazine, Richardson spent years researching the communities that lurk in the dark corners of the internet, producing articles about people “plagued by genuine concerns about an apocalyptic future”. To reveal “the making” of his subject, Richardson first examines Mangione’s wide-ranging book list. We learn that “[when] he was arrested, Luigi had a list of 295 books on Goodreads”. Their content covered climate change to masculinity, along with a “emphasis on his own self-improvement, both body and mind”. Additionally, Richardson sifts through his correspondence with online personalities and authors as well as his many updates on social media. These primary sources, intended to depict a picture of Mangione, instead render him an amorphous figure. Richardson attempts to explain this by suggesting that “Luigi’s mystery, in fact, is what gives him a little of that old deceiver’s charm”. Throughout the book, Richardson tries to frame his subject in symbolic roles.

Mangione is deeply anxious about the world around him, one where ‘everything is accelerating whether we like it or not’

The Meaning Behind the Crime

As for “the meaning” of the title, Richardson uses as a clue three words – “postpone”, “refuse” and “depose”, etched on the bullets left behind at the crime scene. These are the phrases sometimes used by health insurance companies to reject claims. He examines the indication Mangione had a long-term spinal issue, which might have provided motive for an attack, but finds no proof; instead, what significance there is seems to rest in Mangione’s existential anxiety about the world around him, one where “everything is accelerating whether we like it or not, moving rapidly to the edge”; a world where the consensus seems to be that AI is going to eventually either dominate, or eliminate humanity, or both.

Missing Pieces

Conspicuous by their absence from the book are conversations with the principal actors. Richardson asked, of course, but never expected access to Mangione himself. And his family made it clear that they had decided against speaking to the media in advance of the trial. Another flashing-yellow omission is any significant information about the victim, Thompson, though we learn that under his leadership, from 2021 to 2023, company earnings rose significantly.

Unclear Conclusions

By book’s end, the audience has no clear understanding of Mangione’s character or what might have motivated his accused actions. More troubling, Richardson’s apparent empathy for him creates the disturbing feeling of having been exposed to a subtle approval of an targeted killing. In the book’s closing remarks, Richardson presents his fairytale assessment: “We’ve entered a era of stories, the insane ruler, the monster in the maze and the naked leader.” In that tale “outlaw heroes come with a appealing vow … They arrive in periods of unrest, when the people are suffering and nothing makes sense anymore.”

One thing is certain: as Mangione’s legal representatives works to have accusations that could lead to the ultimate sentence dismissed, any mention of myths, folk heroes, heroes or villains will not be admissible as evidence in defence of this handsome young man with a “jawline … and lips … out of a Caravaggio painting” facing judgment for murder.

Tracey Carroll
Tracey Carroll

Marketing expert with over a decade in brand development and white label strategies.